Why Publishers Should Be Using Social Media: Part Two
In part one of this series, we covered three very valuable and practical reasons why publishers should take advantage of using social media platforms. If you still can’t see the value in focusing efforts (and budget) on building a social presence: this post will help you see the light.
Being active on social media grants you the opportunity to identify trends in your industry and actively participate in developing hot topics: showing your audience that you are a knowledgeable and proactive player.
The more involved you are, the more likely you are to understand your audience. The more relevant you will appear in their mind.
Another key benefit to participating in conversations is free exposure to other audiences. For example: if an influencer in your industry sparks a debate on Facebook and you decide to offer your two cents, you are indirectly marketing to an audience of people who are unaware they are being marketed to.
“How” I hear you cry? Well, simple. If you appear to be an authority on a developing topic, people will naturally investigate what gives you the power to speak on a subject. You could increase your reach and engagement by just offering an opinion or sparking a conversation with somebody on a Facebook post. Be sure that your tone and responses are non-controversial and professional at all times.
No costs involved here, folks!
Pro tip: you could use the debate as the subject of a company blog or newsletter. You could read or offer an opinion which drives a lot of response. Take this opportunity to blog about the subject and increase website traffic.
Facebook is a hub of customer information: if you know how to find it and use it. Through active daily engagement and social listening, you could gather relevant and actionable data which could be used to drive your marketing spend and even help you make smarter business decisions.
Find out more about social listening here: https://blog.hootsuite.com/social-listening-business/
Learn about your customers’ likes and dislikes, what makes them engage with you, what are their personal interests etc.
Here’s the question you need to ask: how can I benefit them?
If you can’t answer that question, you are trying too hard to sell your publisher services; rather than creating a community of authors/writers/printers who trust and value you.
Sharing Content: Fast, Easy and Around the Clock!
One of the key attributes a company needs to possess is being able to find and distribute relevant and valuable (or entertaining) content. Posting about your services 24/7 is going to result in you in a category related to spam: This is a dark and scary place to be. You do not want to go here.
There are many websites available (both free and paid) which you can use to your benefit to find trending topics in your industry. Either share these posts directly or add your own creative flair. Depending on your audience, you may need to adjust the tone of the post and/or the visuals of your post.
(If you’d like to find out which services we thought were best for finding content, then message me using the email at the bottom of this article).
No longer do you need to spend hours and days crawling through very questionable web-pages to find the best subjects to talk about: your audience and other companies will now do it for you.
Pro tip: content never sleeps. Make sure your posting schedule is active as your audience is. Your audience does not close at 5 pm and not work weekends. You need to schedule posts (even just a couple) for evenings and weekends to keep up your consistency.
We would be interested to hear from any publishers who believe in social media and the accompanying benefits! If you feel that you are seeing success or have any helpful tips you’d like to share with our readers, why not reach out to us on [email protected]