What is the future for global printing?

I read with interest extracts from the new Smithers Pira extensive report into the future of global printing which has just been released. In the digital sector, print was reported at 2.5% of volumes in 2015 but set to rise to 18.4% by 2020 which is excellent news for digital printers. Surely the rise is a reflection of the industry recognition of how robust digital technology has become in introducing new stock models to the book and journal industry. Digital now allows for the virtual stock model (POD), auto-stock replenishment and short run printing. Major investment in inkjet technology by digital printers has also provided the advantage of lower unit costs for production buyers. Anyone interested in purchasing the full report can contact SmithersPira