Media Consumer 2017: The Digital Divide
Deloitte’s has just published the above report. It is mainly about film, television, gaming and social media, but it does include a section about books. The report says that a narrow majority of UK respondents now acquire more digital books than physical ones and that the average UK household currently spends about £900 on all types of media annually.
The report predicts that sales of print editions will fall by more than a third to £912m in 2018, while ebook sales will grow from £380m in 2013 to over £1bn in 2018. We have, of course, seen predictions of this nature before, although this one doesn’t seem to be as extreme as some of its predecessors. It attributes the digital growth to tablet ownership and says that 50% of the country is expected to own a tablet by 2018.
It also forecasts that ebook sales will help to grow the market overall for book publishers, so that it will be worth £1.9 bn in 2018 (vs £1.8m in 2013). As it also foresees a loss of more than £500m of print sales over the intervening period, presumably the authors believe that ebook pricing will find the correct market level and cease to continue to plummet.
The entire report may be downloaded at http://www.deloitte.co.uk/mediaconsumer/