New White Paper On Educational Publishing
Although all white papers produced by commercial organisations should perhaps be read with some caution, a newly-published document from Ixxus at least merits scrutiny because of the pedigree of the academic publishers who have contributed to it. The advice that it offers includes:
- Publishers should aim to change the DNA of their businesses and prepare for the future by transitioning towards digital-first publishing,
- Extend the lifecycle of the textbook to ensure that it continues to generate ROI
- Balance technological innovation with legacy business to decrease risk while exploring long-term strategies
- Develop flexible ways of working to build an organisation that is customer-led, fast-to-market and new product driven
All strategies that we at PODW have been promoting for some time!
The document can be downloaded in full Here.