New White Paper On Educational Publishing

Although all white papers produced by commercial organisations should perhaps be read with some caution, a newly-published document from Ixxus at least merits scrutiny because of the pedigree of the academic publishers who have contributed to it. The advice that it offers includes:

  • Publishers should aim to change the DNA of their businesses and prepare for the future by transitioning towards digital-first publishing,
  • Extend the lifecycle of the textbook to ensure that it continues to generate ROI
  • Balance technological innovation with legacy business to decrease risk while exploring long-term strategies
  • Develop flexible ways of working to build an organisation that is customer-led, fast-to-market and new product driven

All strategies that we at PODW have been promoting for some time!  

The document can be downloaded in full Here.