Consumer attitudes to print and electronic

Jo Henry, Director of Nielsen, said that research shows that so far this year we’ve seen a pretty consistent 87% of the books bought in the UK being in printed format – as we also did in June-August last year, when 50 Shades of Grey had such a major impact on growing the ebook market.  Even Kindle owners still buy the majority of their books for themselves in print (59%) and over 90% of the books that they buy for others are printed.

More than 8 in 10 UK book buyers say that they think physical bookshops are important – in fact, only 4% disagree with this statement, but while most book buyers value physical bookshops, almost half of them tend to buy their books online.  The pattern is different for student book buyers.  There continues to be a year-on-year drop in the number of students buying new printed books: 65% in 2012/13, down from 73% in 2011/12.  (Based on information collected in a consumer survey conducted by Bowker).

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