And yet more statistics, this time from Kobo

Kobo, which of course produces both its own e-book platform and its own devices, has also started to create its own statistics.  A little more light-hearted and straightforward than the competing ‘big guns’ stats mentioned above, the Kobo compilations, which on this occasion focus on Canada, suggest that Canadians like to hole themselves up with e-books on the long, cold winters’ evenings.  Kobo says that Canadians turned nearly 300 million virtual pages on Kobo devices over the holidays last year, and sixteen million pages on Christmas Day alone.  

‘Overall, the e-book market makes up about $14.5 billion in sales globally and is expected to reach more than $22 billion by 2019,’ said Michael Tamblyn, President and Chief Content Officer at Kobo.  ‘The advances that we’re seeing year-over-year are incredible, with more publishers, users and new technology changing the face of the industry at an unprecedented pace.’ 

However, the Kobo Book Report reveals that of the millions of books downloaded by Canadian Kobo users in 2016, many are not read to the end. ‘A book’s position on the bestseller list may indicate it’s bought, but that isn’t the same as it is read or finished,” said Tamblyn. “A lot of readers have multiple novels on the go at any given time, which means they may not always read one book from start to finish before jumping into the next great story. People may wait days, months, or even until the following year to finish certain titles. And many reserve that inalienable reader’s right to set down a book if it doesn’t hold their interest.’

The listings are very different when comparisons are made between books purchased and books read cover to cover.  While mystery author Sue Grafton is not on the Kobo Book Report’s Bestseller List, three of her novels make the Most Completed Book List.  Donna Tartt’s, The Goldfinch was the most downloaded and least completed Kobo novel of 2017.   

More statistical information gathered by Kobo by clicking here