A look back at London Book Fair 2018

And just like that, London Book Fair 2018 is behind us…

After months of preparation and excitement accumulated into three wonderful days in Olympia, London, we met people from all over the world, got inspired by new businesses, and learnt a little more about this ever-growing industry.  

Here’s a look back at what Printondemand-worldwide got up to this year and some of our favourite moments!

For us, LBF is a great opportunity to showcase everything that our technology is capable of. Often, publishers aren’t aware of the benefits of print on demand or they believe it to be too costly. We use our time at LBF to show potential clients that our print-on-demand service costs around the same as a long run, except with lots of extra benefits such as:  

  • no excess stock;  
  • low-volume but frequent printing for smaller publishers; 
  • no risk from big print runs,  
  • and the ability to invest in upcoming publishers with smaller runs. 

Meeting new publishers at LBF: how relationships are formed

We all know it wouldn’t be London Book Fair if new relationships were not being formed. So with that link we’re excited to announce we’ve signed a new contract with Baker and Taylor! We will be going into partnership with them to deliver further print and wholesale avenues across the USA.  

It should be acknowledged that London Book Fair could not have come at a better time – news has recently hit that physical book sales are still on the rise and Waterstone’s are back to making a profit ‘for the first time in years’ – so naturally, spirits have been high in the publishing industry! With a booming industry, comes an increasing need for publishers to plan their print and production needs.   

LBF gets bigger and better every single year. This year we saw a Donald Trump ‘lookalike’ brought in to promote James Patterson and former US president Bill Clinton’s upcoming release, ‘The President is Missing’: complete with a fake Oval Office. This creative publicity stunt was just one of the many ways we saw politics come into play this year.  

It’s no secret that some of the biggest deals made were for fiercely unapologetic feminist fiction – no doubt charged by the recent #MeToo and #TimesUp movements. Definitely something worth celebrating and to look out for! 

Free sweets and sample books

On a personal level, we always enjoy attending one of the biggest book fairs in the world, and love to bring our own personal fun to the table. This year Andy enjoyed playing a game of ‘which is the toner, which is in the inkjet?’ (which we won!).  

It’s safe to say London Book Fair 2018 was a huge success, and not just for Printondemand-worldwide, but for everyone. If next year is anything like this year, we’re in for a real treat.  

London Book Fair would not be complete without having our branded sweets and stress balls to give out. Alongside the goodies and merchandise, we also delivered handfuls of sample books, revealing the full HD colour capabilities of our fabulous Screen HD machine.

If you would like to receive a free sample book, please get in contact with our team by emailing [email protected]. We believe that our products say more than we could possibly do justice.