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A look back at London Book Fair 2018


Just like that, London Book Fair 2018 is behind us. Months of preparation and excitement accumulated into three wonderful days in Olympia, London, where we met  people from all over the world, got inspired by new businesses, and learned a little more about this ever-growing industry. Here’s a look back over what Printondemand-worldwide got up to this year and some of our favourite moments!

For us, LBF is a great opportunity to showcase everything our technology is capable of. Often, publishers aren’t aware of the benefits of print on demand, or they believe it to be too costly. This is our chance to show them that, actually, our POD service costs roughly the same as a long run, except it comes with heaps more benefits (no excess stock, low-volume but frequent printing for smaller publishers, no risk from big print runs, and the ability to invest in upcoming publishers with smaller runs). This was a great time to also hand out some delicious #PODWW branded sweets and stress balls!

Alongside the goodies and merch, we also delivered handfuls of sample books, revealing the full HD colour capabilities of our fabulous Screen HD machine! (If you would like to receive a free sample book, please get in contact with our team by emailing [email protected]) . It was great to really show these off to all the publishers we were meeting!

One of the constant highlights of LBF for us is meeting new publishers! This year we had the pleasure of talking with Emerald Publishing, Hinton House Publishers, Cranthorpe Millner, IWA Publishing, CGP, and many more! It was also lovely to catch up with existing customers (a shout out to Taylor & Francis, OUP, CUP, Lulu, and BSI!).

Now, it wouldn’t be London Book Fair if new relationships were not being formed! We’re excited to announce we’ve signed a new contract with Baker and Taylor! We will be going into partnership with them to deliver further print and wholesale avenues across the USA. Be sure to follow us on Facebook for more information about this!

It should be acknowledged that London Book Fair couldn’t have come at a better time – news has recently hit that physical book sales are still on the rise and Waterstone’s are back to making a profit “for the first time in years” – so naturally, spirits have been high in the publishing industry! That’s fantastic news as it means publishers are beginning to shape their next few years, penning release dates and ensuring their printing solutions are up to scratch... ;)

LBF gets bigger and better every single year. This year we saw a Donald Trump figure brought in to promote James Patterson and former US president Bill Clinton’s upcoming release, ‘The President is Missing’, complete with a fake Oval Office. This creative publicity stunt was just one of the many ways we saw politics come into play this year. It’s no secret that some of the  biggest deals made were for fiercely unapologetic feminist fiction - no doubt charged by the recent #MeToo and #TimesUp movements. Definitely something worth celebrating!

On a personal level, we really loved just being at the fair and soaking up the atmosphere and culture. Andy enjoyed playing cheeky games of ‘which is the toner, which is in the inkjet?’ (which we won!) and the whole team particularly loved the large amount of cake, coffee, and pizza that was involved over the three days! When we weren’t talking and laughing with authors, self-publishers, and publishing houses, we were inviting people to our upcoming Polo event and signing up new customers to BookVault.

It’s safe to say London Book Fair 2018 was a huge success, and not just for Printondemand-worldwide, but for everyone. If next year is anything like this year, we’re in for a real treat.


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