A blue skies joint venture
Rich Westwood, the general manager of Cambridge-Hitachi who also works for the ELT division of Cambridge University Press, gave the final presentation of the day, in which he described a CUP/ Hitachi joint venture called ‘page to mobile’. There has been much talk in the industry for many years about making e-books more interactive and finding an affordable way to move away from a ‘flat’ PDF of the printed page. The page to mobile project may provide one solution to this problem.
Basically, it is a facility that enables linking from the printed page to mobile digital content. As Rich’s presentation was very visual, it is perhaps more helpful if interested readers of this blog access it for themselves, rather than rely on a necessarily truncated summary here.