General Manager, Cambridge Hitachi
Rich Westwood has worked in publishing since 1996; his career has taken in magazines, trade books, educational books and CD-ROMs, and online subscription services. Since 2005 Rich has worked at Cambridge University Press and more recently at Cambridge-Hitachi, a joint venture company focused on educational technology and content.
QR codes and beyond - consumers see a missed opportunity
Rich will present an overview of a research project looking at the place of page-to-web in the print publishing ecosystem, including a market overview of page-to-web technologies; how are they being used? Are they being used well? Are they delivering value? Consumer reaction to page-to-web technologies - are they really ready? A comparison of the technologies now available to publishers. Readers' own ideas on the value of page-to-web content in terms of cover price. Readers' thoughts on editorial uses and publisher’s reaction from the London and Frankfurt Book Fairs.