Jo Henry leads the Nielsen Book Research Service, recently acquired from Bowker. Nielsen Book Research monitors the US and UK book markets through Books & Consumers, the premier resource for understanding book consumers and their buying behaviour, as well as undertaking ad hoc research projects for a wide range of clients.
Jo Henry started in publishing at Victor Gollancz, becoming Sales Director in 1989 and, after Cassell’s purchase of Gollancz, the Group’s International Trade Sales Director. She left Cassell in 1993 to join the HEA’s Publishing Division as Head of Sales & Marketing, before joining Book Marketing Ltd. in 1995. Following the acquisition of BML by Publishing News, she became Managing Director of the PN Group in 2007. BML was acquired by Bowker in 2010, and in March 2012 was combined with RR Bowker’s consumer research business in the US to become Bowker Market Research.
Bookshops in the digital age
How are high street booksellers coping in a world where every headline seems to be about the inexorable rise in the purchase of e-books? What do consumers value about physical books – and why might they continue to use physical bookshops when so many titles are available on demand, in both print and digital format, round the clock at the touch of a keyboard? This session will use data from Nielsen’s monitor of book purchasing, Books & Consumers, to reveal why consumers might continue to use bookshops in the 21st century?